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SK Telecom mulls offering Google's mobile-search ads this year
SEOUL, June 5 (Yonhap) -- SK Telecom Co., South Korea's biggest mobile phone operator, said Tuesday it is considering providing search-based advertising for its mobile phone users, powered by Google Inc., the world's most-popular Internet search engine operator.
"We are considering beginning Google's mobile-search ads on our wireless Internet network during the second half of this year," said Yang Yoon-seon, head of SK Telecom's search department.
Since February, SK Telecom, holding more than 20 million mobile phone subscribers in South Korea, has incorporated Google's search engine for its wireless Internet service, but has yet to offer the mobile-search ads.
Yang said Google is "constantly" proposing to begin its mobile-search ads on SK Telecom's mobile Internet network.
According to a report by Informa Telecom & Media, the global market for mobile-search ads is expected to double from last year to US$1.5 billion this year.
South Korea is one of the world's most mobile-phone-savvy nations with more than 40 million out of its 48 million population having a mobile phone.
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