By Kim Young-gyo
HONG KONG, May 15 (Yonhap) -- South Korea's Samsung Electronics Co. will likely preempt the global TV market with its latest organic light-emitting diode (OLED) TVs, pushing them as its next revenue source, a market research firm said Tuesday.
"Samsung presented a different focus at the '2012 Samsung Premium TV showcase' last Thursday in Korea, intended to reinforce the message that Samsung is the leader in OLED TV," said Ken Park, an analyst at DisplaySearch.
Samsung Electronics introduced its "Smart Dual View" OLED TV last week, which allows consumers to watch two programs simultaneously on a high-performance display.
Samsung hopes its OLED TVs with the "Smart Dual View" function will prevail over film patterned retarder TVs, which are aggressively promoted by Samsung's home turf rival LG Electronics Inc., the DisplaySearch analyst said.
Market watchers see OLED TV as a chance to save a saturated TV market but also worry the technology is not differentiated enough from liquid crystal display (LCD) TVs.
OLED TVs provide more vivid images than LCD-based screens and allow the production of slimmer electronics products as they do not require backlights, industry experts explain.