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Binggrae expects sales of dairy products to nearly double in China
By Kim Young-gyo
HONG KONG, Jan. 15 (Yonhap) -- Binggrae Co., a South Korean dairy maker, will likely see sales of its dairy products nearly double in China this year amid Chinese consumers' rising demand for quality processed milk, company officials said Tuesday.

   Binggrae is expected to sell milk products worth some 23 billion won (US$21.8 million) in 2013, up 90 percent from last year's estimated 12 billion won, according to them.

   The company saw its hallmark banana-flavored milk products spike ten-fold last year from a year earlier thanks to increased demand in the world's most populous market.

   The robust growth was largely thanks to Chinese consumers' preference for imported dairy products in the wake of scandals there involving tainted local milk products.

   Sales in China were also boosted by the product's increasing presence in China's convenience stores, such as 7-Eleven, Lawson and FamilyMart.

   Binggrae's Chinese advertisements, which feature Korean TV star Lee Min-ho, who is also popular in China, also lifted sales.

   The South Korean firm is also known in China for its Melona ice cream bars, which are available there in a wide range of fruit flavors.

   The company said it expects to see solid growth in exports to China as a growing number of Chinese consumers have a positive perception of Korean products.