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Samsung second most innovative firm in advertising: U.S. magazine

2014/02/19 09:23

SEOUL, Feb. 19 (Yonhap) -- South Korea's tech giant Samsung Electronics Co. ranked second on the list of innovative companies in advertising, a U.S. magazine said Wednesday, adding it has emerged as the "toughest" rival of Apple Inc.

The business magazine Fast Company said Samsung has been rolling out innovative advert projects in the U.S., such as clinching an exclusive deal with rapper Jay-Z to release his albums on Samsung's devices.

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