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(LEAD) Samsung to showcase industry's largest bendable TV at IFA

2014/08/25 14:28

SEOUL, Aug. 25 (Yonhap) -- Samsung Electronics Co., the world's top maker of flat TVs, said Monday it will showcase the industry's largest 105-inch bendable Ultra HD (UHD) TV at the IFA Berlin next month.

The release will come two months after the South Korean tech giant rolled out the industry's first bendable UHD TV in July. The 78-inch model features "UHD Dimming" technology as well as a "Black Crystal Panel" to provide viewers with a more vivid screen.

IFA Berlin, the largest consumer electronics trade show in Europe, is slated for Sept. 5-10.

A model poses by Samsung Electronics Co.'s 78-inch bendable Ultra HD (UHD) TV. Samsung announced Aug. 25, 2014 it will showcase the industry's largest 105-inch bendable UHD TV at the IFA Berlin in September. (Photo courtesy of Samsung)

A model poses by Samsung Electronics Co.'s 78-inch bendable Ultra HD (UHD) TV. Samsung announced Aug. 25, 2014 it will showcase the industry's largest 105-inch bendable UHD TV at the IFA Berlin in September. (Photo courtesy of Samsung)

Bendable TVs refer to models in which users can manipulate angles to enjoy both flat and curved screens. This particular feature is said to give consumers the most suitable view because curved screens match the structure of the human eye.

"Samsung has been widening the gap with its rivals in terms of market share for curved UHD TVs, which have gained popularity in the global market since February," said Kim Hyun-suk, a display official from Samsung.

Samsung Electronics said it has garnered 43.3 percent of the global UHD TV market in the second quarter, far outpacing other rivals. It is aiming to solidify its dominance with the bendable lineup.

Last week, the company said it topped the world's market for UHD TVs for the 34th consecutive quarter in the April-June period, backed by robust sales in emerging markets.

Quoting data released by industry watcher DisplaySearch, Samsung said its global market share for flat TVs came to 31.8 percent in the second quarter, rising 1.2 percentage points on-quarter, keeping the company in the top spot.

colin@yna.co.kr

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