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(2nd LD) LG unveils new flagship smartphone G4

2015/04/29 08:48

By Kang Yoon-seung

SEOUL, April 29 (Yonhap) -- LG Electronics Inc., South Korea's No. 2 tech giant, on Wednesday showcased its new flagship G4 smartphone that aims to take on the Galaxy S6 series and iPhone lineup amid increased competition in the high-end smartphone segment.

The G4 comes with the same 5.5-inch in-plane switching (IPS) QHD display as that of its older sister, the G3, and a Qualcomm Snapdragon 808 Processor with X10 LTE, and runs on Google Inc.'s Android 5.1 Lollipop.

LG held the showcase event in six countries around the globe, including the United States and France. The G4 is expected to reach 180 mobile carriers around the world. The local price tag for the model stands at 825,000 won (US$769.88).

Different editions of the G4 smartphone released by LG Electronics Inc., South Korea's No. 2 tech giant, on April 29, 2015. (Photo courtesy of LG Electronics) (Yonhap) Different editions of the G4 smartphone released by LG Electronics Inc., South Korea's No. 2 tech giant, on April 29, 2015. (Photo courtesy of LG Electronics) (Yonhap)

Other specifications also came in line with earlier spoilers. Detailed specifications were leaked through its official website earlier this month in an apparent mistake.

It also comes with a 3,000 mAh battery that can be removed from the smartphone, unlike the Galaxy S6, which comes with a built-in one. As the G4 also allows users to insert micro secure digital (SD) memory cards to expand data capacity, while the new Galaxy doesn't, the smartphone is set to attract users unfamiliar with Samsung's groundbreaking changes.

The G4, however, will only come with a capacity of 32 gigabytes.

As promoted prior to the release, the G4 also comes with a camera whose performance is equal to that of a digital single-lens reflex (DSLR) camera. Its performance stands at 16-megapixel.

The F1.8 aperture camera hovers above the aperture rate of 1.9 for Samsung's Galaxy S6 and 2.2 for Apple Inc.'s iPhone 6, industry watchers said. A lower number indicates better performance in a dark environment.

The device also comes with an 8-megapixel front camera for selfies, which outshines the Galaxy S6's 5-megapixel one.

A screenshot of the G4 shows its camera's performance that's equal to that of a digital single-lens reflex (DSLR) model. LG Electronics Inc. released the G4 on April 29, 2015. (Photo courtesy of LG Electronics) (Yonhap) A screenshot of the G4 shows its camera's performance that's equal to that of a digital single-lens reflex (DSLR) model. LG Electronics Inc. released the G4 on April 29, 2015. (Photo courtesy of LG Electronics) (Yonhap)

Another significant feature of the G4 is its leather case, different from the metal body adopted by the Galaxy S6. LG said it takes around three months to produce the leather cases for the G4.

In South Korea, the G4 comes in three colors -- black, brown and blue -- and with leather cases, along with two other versions, namely "metallic gray" and "ceramic white."

   Other leather versions -- yellow, red and beige -- will be released around the globe, along with an additional "shiny gold" edition.

The G4 has updated its previous features, such as "Gesture Shot," which allows users to take photos by curling one's fingers into their palm while facing the camera, to "Gesture Shot Interval," that is capable of taking consecutive photos.

LG also added new functions. The Quick Shot feature allows users to turn on the camera by clicking the volume button twice even when the screen is off, without any need to search through the application.

The Smart Notice provides users with customized information based on their interests. For example, the G4 will notify users that "It is good weather to play basketball outdoors" to users who enjoy the sport.

The company said it expects to ship 12 million units of the G4 around the globe, which is 20 percent higher than the performance of the G3.

With the G4 smartphone, LG is set to wedge itself in the jampacked competition between Samsung and Apple, which have been wrangling to take a larger slice of the high-end market via the Galaxy S6 and iPhone 6.

In terms of sales volume, Samsung took up 27.8 percent of the global smartphone market in the January-March period, up from 24.7 percent three months earlier, according to the data by market tracker TrendForce. LG moved a notch up to become the fourth player at 6.3 percent.

Apple's market share came to 19.9 percent in the first quarter, down from 23.2 percent in the fourth quarter of last year.

South Korean mobile carriers, meanwhile, said they will provide subsidies that nearly hit the legal ceiling to buyers of the G4. LG Uplus Corp. said its subsidy for the G4 may be as high as 330,000 won depending on rate plans, which is equal to the limit designated by the telecom watchdog.

Their subsidies for the Galaxy S6 and Galaxy S6 Edge were no more than 210,000 won upon their release, although the amount later increased amid weaker-than-expected sales.

colin@yna.co.kr

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