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Samsung showcases latest TVs powered by quantum-dot tech

2017/03/21 10:00

By Kang Yoon-seung

SEOUL, March 21 (Yonhap) -- Samsung Electronics Co. on Tuesday showcased its latest line-up of televisions powered by quantum dot technology in a bid to tap deeper into the premium TV market around the globe.

During the showcase event held in Seoul, Samsung introduced the Q8 and Q7 series of QLED TVs in South Korea. Samsung already started sales in the United States, with the models expected to reach more countries down the road.

Quantum dot technology utilizes a film of semiconductor nanocrystals that boast far more vivid colors than liquid crystal displays (LCDs).

"TVs must provide wider experiences compared to previous TVs," said Kim Hyun-suk, who heads Samsung's display business. "The QLED TVs will redefine the traditional concept of TV."

   Samsung highlighted that while an average household only watches TV around four hours every day, it tries to closer approach the everyday lives of users, even in the remaining 20 hours of the day, through smarter features.

The QLED TVs deliver vivid and accurate color in any brightness through quantum dot technology.

Samsung said it has made installation of the TVs much easier by adopting transparent cables. The Q8 will come with a metal-based frame, adding to its unique design.

Other smart features include voice recognition, where users can check out titles of music aired on TV.

The 65-inch and 55-inch Q8 TVs will come with a price tag of 7.04 million won (US$6,312) and 4.85 million won, respectively. The curved 65-inch and 55-inch Q7 TV will be sold at 6.04 million won and 4.15 million won each. Other models, such as the Q9 series, will hit shelves starting April.

The image of Samsung Electronics Co.'s Q8 QLED TV (Yonhap) The image of Samsung Electronics Co.'s Q8 QLED TV (Yonhap)

colin@yna.co.kr

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