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Samsung to install Bixby in wider range of products

2018/05/17 10:00

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By Kang Yoon-seung

SEOUL, May 17 (Yonhap) -- Samsung Electronics Co. said Thursday it will apply its artificial intelligence (AI) voice recognition system, Bixby, to a wider range of home appliances in line with its vision to establish an Internet-of-Things (IoT) ecosystem for households.

Kim Hyun-suk, head of the company's consumer electronics division, said it is important to provide customized services for different users in order to expand the IoT ecosystem in households, claiming that its solutions, including Bixby, will provide consumers with upgraded experiences.

In line with such efforts, the tech giant launched SmartThings last year, which combined all IoT-related cloud platforms. Samsung released the SmartThings application this year, allowing users to easily activate products connected to the network.

Bixby, which was initially used in Samsung's flagship smartphones, also was put in TVs, refrigerators and washers this year. The South Korean tech giant said it will continue to apply the solution to more products, including ovens and robot cleaners.

The company said it will also make inroads into the AI technology.

"The core of the AI technology lies in providing necessary services in advance by understanding users even in complicated environments," said Lee Geun-bae, who heads Samsung's AI research center, claiming the company is competitive in the field on the back of its long-accumulated knowledge about customers.

Samsung said it will install AI technologies centering on Bixby in all IoT products by 2020.

"With Bixby, users will feel that Samsung Electronics' products and services have become stronger," Kim said, adding Bixby will contribute to making the lives of consumers more convenient.

With Bixby-equipped home appliances, consumers can come home and say, "Hi, Bixby. I'm home," which will automatically turn on air conditioners, air purifiers and lights, with robot cleaners returning to their charging station.

Saying "Good night" will activate home appliances' night mode, and TVs will also shut off, Samsung said.

The company claimed it will expand ties with other competitive AI research centers and companies, and even seek mergers if necessary.

Models pose with a Samsung Electronics Co.'s refrigerator equipped with the voice-recognition system Bixby during a press conference in Seoul in this photo released by the company on May 17, 2018. (Yonhap) Models pose with a Samsung Electronics Co.'s refrigerator equipped with the voice-recognition system Bixby during a press conference in Seoul in this photo released by the company on May 17, 2018. (Yonhap)

colin@yna.co.kr

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