Everybody's in love with Kim Yu-na, and so is the market
By Sam Kim SEOUL, Dec. 15 (Yonhap) -- Everyone loves Kim Yu-na, and this fair-skinned, ice-slicing high school sweetheart has become a magnet for South Korean companies hoping to capitalize on her charm.
Kim, an 18-year-old figure skater who took silver at the Grand Prix Final before an adoring home crowd this weekend signed a two-year sponsorship deal Monday with South Korea's top automaker, Hyundai Motors.