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S. Korea eyes further cultural exchanges with ASEAN, CIS

2018/04/30 11:30

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By Shim Sun-ah

SEOUL, April 30 (Yonhap) -- South Korea will seek ways to expand cultural exchanges with ASEAN and CIS countries to further spread the global boom of Korean pop culture, a state agency for overseas Korean cultural promotion said Monday.

The country will celebrate its landmark anniversaries of diplomatic ties with ASEAN countries -- such as the 70th anniversary with the Philippines in 2019, 60th anniversary with Malaysia in 2020 and 30th anniversary with Vietnam in 2022 -- with abundant cultural exchange programs, the Korean Culture and Information Service (KOCIS) affiliated with the culture ministry said.

It will create a new Korean cultural center in Malaysia while increasing the role of existing cultural centers in the ASEAN and CIS regions as windows of Korean culture.

After meetings with related government organizations and civilian experts, KOCIS announced the measure during a press conference in Seoul as part of a broader plan to the expand the reach of "hallyu" in the world.

Hallyu refers to the boom of Korean pop culture and entertainment that has rolled through Asia and the world for decades.

As more and more hallyu fans become interested in the Korean language, the authority will render more support to the state-run King Sejong Institutes set up overseas to teach the Korean language.

It will increase the number of foreigners attending the institutes from the current 60,000 to 90,000 by 2022, and it will increase the chain's Korean cultural experience programs called Sejong cultural academy from the current 15 to 50. More licensed Korean language teachers will be sent to the institutes to provide quality education to students.

The KOCIS will inject a total of 10.4 billion won (US$9.7 million) to build a computerized system for collecting big data on hallyu.

The system will be used to set up tailored advancement strategies for each region by analyzing reactions from people in 10 countries in the fields of Korean culture, arts, content and tourism.

In addition, the government will continue to increase its support for Korean literature, visual and performing arts so they can get more attention in the world markets riding the boom of Korean pop culture.