SEOUL, March 15 (Yonhap) -- A public event for one of the most universally awaited films in 2017, "Beauty and the Beast," was held Tuesday, and featured a jewelry and clothing exhibition in partnership with globally renowned jewelry brand Swarovski.
The film itself was also screened prior to its official domestic premiere on Thursday.
The event was attended by South Korean actress Park Shin-hye, resplendent in a white-and-gray dress, as a Korean Swarovski official spokesmodel for a few commitments including a photocall and special greeting on stage.
The day marks "White Day" in which men present women, especially those whom they are in love with, sweets in order to convey their affection as a social ritual extensively observed by the youth in Korea and Japan.
Swarovski is known to have contributed to producing the glass bell jar, one of the most crucial props in the film, and adorning protagonist Belle's signature yellow dress with over 2000 crystals. Mostly featuring a feminine jewelry collection inspired by the timelessly beloved story, the show particularly courted female guests.
Meanwhile, "Beauty and the Beast," starring Emma Watson who boasts a solid fan base in Korea, mostly thanks to the "Harry Potter" sensation dating back to the early 2000s, is inspired by Disney's 1991 classic animated film of the same name and employs a cutting-edge filmmaking medium called live-actionification.