SEOUL, March 16 (Yonhap) -- South Korean rapper Mad Clown released the teaser of his new single "Love Is A Dog From Hell," offering a glimpse at his new project that comes out Thursday.
The clip opens with a man walking along the seashore at night and segues into an eerie scene with the man and a woman going into the sea together, arousing curiosity about the subsequence yet to be unveiled.
The male protagonist in the video has turned out to be Mad's younger brother Jo Dong-cheol, a promising actor who took a minor role in the 2016 hit film "The Tunnel."
Inspired by German-born American poet and novelist Charles Bukowski's poem of the same name, "Love Is A Dog From Hell," marks the lead single off Mad's fourth EP.
Indicated by its title, the track sees the 31-year-old rap crooner having had with love-and-hate relationship woes, taking a "been there done that" "don't give a bleep" attitude, served by his signature sarcastic and straightforward 16s.
Meanwhile, Mad is widely recognized as one of the most successful figures in the mainstream realm of Korean hip-hop. He initially got himself into the public eye following a couple of collaborative bangers with Soyou and Hyorin, both members of Sistar, in 2013 and 2014, respectively. On the up and up on a tear of hot tunes since then, he has been bigged up for his ability to deliver lyrics clearly and fancy threads.
Putting out his first album since 2015, Mad sends out a clear reminder to all of those MCs who claim to be at the top of the food chain in the game that when it comes to busting rhymes over a beat, it's going to be steep competition for them.