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Variety show 'Weekend Playlist' jumps 26 spots, powered by Kang Daniel

2018/11/07 09:56

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SEOUL, Nov. 7 (Yonhap) -- TvN's new variety show, "Weekend Playlist," has jumped a whopping 26 spots to rank No. 6 on the weekly TV chart, data showed Wednesday.

The show, which premiered Sept. 30, featuring four female celebrities looking for fun things to do on weekends, recorded a Content Power Index (CPI) score of 230 for the week of Oct. 29-Nov. 4.

Its sudden rise on the chart is mainly due to the appearance of Kang Daniel, a member of Wanna One, a "project boy band" comprised of 11 winners of Mnet's idol survival show, "Produce 101." The group is scheduled to disband at the end of this year, after two years of musical activities.

A still image provided by tvN shows singer and rapper Kang Daniel. (Yonhap) A still image provided by tvN shows singer and rapper Kang Daniel. (Yonhap)

In the latest episode aired Sunday, actor Ra Mi-ran, 43, who said she is a fangirl of the 21-year-old singer and rapper, invited and treated him to meals she and other cast -- comedian Kim Sook, model Jang Yoon-ju and actor Lee Se-young -- had cooked at home, realizing the dream of many "auntie" fans.

Kang Daniel is arguably the hottest boy band member in Korea, sought-after by advertisers for his popularity and sway over Korean female consumers in their 30s and 40s with purchasing power. His boyish looks and charm, as well as unexpected sex appeal and charismatic performances on stage, are attributed to his high popularity.

With the episode recording a mere 1.6 percent viewership rating, the strong performance on the chart indicates it was highly consumed and talked about on various platforms, such as social media sites and online forums.

Meanwhile, the top spot went, not surprisingly, to the historical drama "Dear Husband of 100 Days," which topped the chart for the fourth week in a row. It finished on Oct. 30 with a 14.4 percent rating, the fourth-highest rating ever for a drama on the cable channel tvN.

The CPI, created by CJ E&M and Nielsen Korea, measures the level of popularity, social media presence and influence on consumer behavior of entertainment TV programs aired on the three major terrestrial networks -- MBC, SBS and KBS -- and the seven cable channels owned by CJ ENM -- including tvN, Mnet and OCN -- during prime time. JTBC, another cable network that airs some highly popular entertainment shows and dramas, is not included in the measurement.

A still image provided by tvN shows actor Ra Mi-ran (L) and Kang Daniel. (Yonhap) A still image provided by tvN shows actor Ra Mi-ran (L) and Kang Daniel. (Yonhap)

jaeyeon.woo@yna.co.kr

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