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S. Korea to conduct worldwide survey on national image

2013/07/28 10:09

SEOUL, July 28 (Yonhap) -- South Korea plans to conduct a comprehensive survey on its image in 10 countries across the globe in an effort to effectively push for a public diplomacy drive, officials said Sunday.

Seoul's Ministry of Foreign Affairs plans to carry out the national image survey in Australia, Brazil, Canada, Egypt, Germany, India, Poland, South Africa, Turkey and Vietnam.

More than 1,000 citizens from each country will participate in the survey that will be taken for about two months starting next month, with the results to be available in October, according to the officials.

"The survey results will be used as basic data for the government's establishment of mid- to long-term policy measures fit for each nation to promote South Korea in the world," a ministry official said.

Four major countries with closer ties with Seoul -- the United States, China, Japan and Russia -- are not on the list as the government has relatively ample information and survey results, according to officials.

The ministry has striven to strengthen its soft-power diplomacy after it secured a budget of 6.7 billion won (US$5.99 million) for the first time this year.

The government plans to conduct two more rounds of such surveys in 2014 and 2015 involving 20 countries each year, its officials said.

"So far, those who have knowledge of or relations with us were involved in surveys on the national image, which would have led to more positive answers. But the envisioned comprehensive version is expected to help us learn the true nature about how people across the world feel about South Korea," another ministry official said.