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Twitter Send 2010/03/16 03:44 KST
Hyundai tops brand loyalty: Kelly Blue Book


By Hwang Doo-hyong
WASHINGTON, March 15 (Yonhap) -- South Korean automaker Hyundai has topped the list for brand loyalty, outperforming its Japanese competitors Toyota and Honda, a leading automotive information Web site said Monday.

As many as 56.3 percent of Hyundai owners bought new Hyundai models last month, up 10.4 percent from the fourth quarter last year, when its brand loyalty was third after Honda and Toyota, the Kelly Blue Book (www.kbb.com) said on its Web site.