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LG Display to supply improved OLED to Benz

2016/03/09 09:20

SEOUL, March 9 (Yonhap) -- LG Display Co. plans to supply advanced organic light-emitting diode (OLED) displays to Mercedes-Benz, industry sources said Wednesday, marking the first time for a carmaker to adopt the advanced screen.

The South Korean display maker said it will supply the 12.3-inch P-OLED display to the New E-Class produced by the German carmaker. The screen will be composed of two segments, each displaying different information including an instrument cluster.

Industry watchers estimate for the E-Class models to take up 42 percent of the carmakers' combined shipment.

The P-OLED paves the way for manufacturers to make diverse designs compared to other glass-based liquid crystal displays. It is also far lighter and boasts improved resolution.

LG Display earlier said it plans to boast US$2 billion in sales from the automobile display sector, and become the No. 1 player globally by taking up 30 percent of the market.

South Korea is the only country in the world with companies that mass-produce P-OLED products, with the other being Samsung Display Co.

The company is also seeking to make similar ties with other carmakers around the globe, industry watchers added.

LG Display Co.'s P-OLED product for automobiles. (Yonhap) LG Display Co.'s P-OLED product for automobiles. (Yonhap)