Samsung, LG's UHD TV sales jump on World Cup in S. Korea

2014/07/16 09:38

SEOUL, July 16 (Yonhap) -- South Korean tech giants said Wednesday their sales of Ultra HD (UHD) TVs soared on-month in June at home thanks to the 2014 Brazil World Cup, despite the country's early exit from the event.

Industry behemoth Samsung Electronics Co. said the sales of its UHD TVs in the domestic market doubled in June compared with a month earlier, adding the demand for curved TVs also expanded at a similar pace. It did not provide detailed figures.

"Although there are no detailed estimate for the global market, it is believed the World Cup has allowed the sector to post a stronger-than-expected performance," an official from Samsung said.

LG Electronics Inc., Samsung's smaller rival, also said the second-quarter sales of UHD TVs jumped nearly three-fold compared with the January-March period, adding consumers mostly preferred the 55-inch models.

UHD TVs, one of the highly anticipated sectors in the global display business this year, come with a resolution of 3,840×2,160, four times higher than the 1,920×1,080 in previous full HD models.

The weak performances by the South Korean men's football team were earlier feared by industry watchers to weigh down on the public's interest toward the World Cup.

South Korea, which had set out to reach the knockout phase in Brazil, finished last among four nations in Group H, with one draw and two losses.

Prior to the global event, industry watchers were worried about local consumers' weak sentiment due to early-hour game schedules in local time and the ongoing search for victims of the Sewol ferry sinking, which left more than 300 people dead or missing.